Creative Matters joins Label STEP
“Creative Matters Art Days” - a fresh approach to creating new rug designs: the entire team (office managers and accountant included) participate in intensive 3-hour sessions of painting, drawing and general mark making.
Social commitment to weavers and their families: Carol Sebert with Kids in Nepal.
Creative Matters Rory Platinum: Best liked by Domotex 2009 Floorforum visitors.
By joining Label STEP the Canadian company Creative Matters further strengthens its social and environmental commitment to their Nepali producers and weavers. Creative Matters is Label STEP’s first partner in North America.
Established in 1988 by Carol Sebert and Donna Hastings in Toronto, Canada, Creative Matters Inc. designs and manufactures original hand-knotted rugs in Nepal. “Creative Matters is delighted to join Label STEP. We have followed their measures to improve the weavers' working and living conditions over the past number of years and have been consistently impressed with their diligence both on the ground and at the political level” says company Director Carol Sebert. Creative Matters has been one of the first companies to support the Label STEP initiative for a sustainable carpet industry in Nepal and to sign the accordant petition.
“Particularly we like the focus on education for healthy living conditions for the weavers and their families as well as their work to improve the environmental standards of the manufacturing process. Their understanding of the challenges of the weaving conditions in Nepal along with respect for the weavers is in keeping with Creative Matters' ethics" adds the company’s other Director, Donna Hastings. Under the newly established partnership Creative Matters and Label STEP will collaborate even closer to make joint efforts for the improvement of the working and living conditions as well as the ecological situation at the production sites.
“We are proud and happy to welcome Creative Matters as our partner” says Reto Aschwanden, Label STEP Commercial Director. It’s no coincidence that the contemporary design company is around for 23 years, he adds: “high quality rugs, great designs that always bear the company’s distinctive handwriting, an intelligent use of exclusive raw materials and traditional weaving techniques as well as a long tradition in Corporate Social Responsibility – that’s Creative Matters’ key to success and makes them a role model for the industry”. Label STEP is looking forward to working with its first North American fair trade carpet partner.
Further reading:
Creative Matters Website
Company Profile on Label STEP’s website
